A Print on Demand beginner was struggling to make her first sales on her Print on Demand ecommerce store 
In the first two weeks she started working with me, she made her first 10 sales. 
Here’s 3 things we did to get her selling right away (#3 may be the most important):You can have a great ad, a great product but if the customer makes it to your website and it takes longer than a couple seconds to load the page, you’ll likely lose the sale.
We are living in squirrel brain times, y’all. We’re conditioned to consume information in seconds. (As little as one second - you seeing those 1 sec videos going viral?)
If a website loads too slow, we get bored and leave. Especially if we are chasing a dopamine rush from online shopping (ESPECIALLY, especially impulse shopping via interruption marketing like FB ads.)
Any interruption to that instant gratification can shake us right out of buying behavior and we’re back watching cat videos and GRWM videos faster than you can say ABANDON CART!
#2 I gave her lots of copywriting feedback/training
She is focusing on selling message card jewelry. These products typically have a long, heartfelt message on them and are purchased as a gift to a loved one.
Remember how I mentioned we’re living in squirrel brain times? Our job as marketers is to get our potential customers to read 300-400 characters in the product image.
The more time a potential customer spends reading your message card, the more likely they are to form an emotional connection to the message.
Emotional connection = more likely to buy.
Emotional connection = more likely to buy.
If they’re crying, they’re buying 
But if her message didn’t have a strong hook, if the customer isn’t moved immediately or their interest peaked - they will keep scrolling.
The beginning sentence or two (the hook) is the most important piece of the message.
We focused on creating stronger hooks that are easy to read, elicit an emotional response and are relatable to a large audience.
#3 She learned how to properly test products
Now that she knows how to create products that sell. Next step = She uses a simple roadmap to take the guesswork out of running ads.
Here’s how it works:
She tests at least 3 products/per week.She creates products with broad appeal.She focuses on sales instead of getting distracted by metrics that don’t matter (click thru rate, add to cart etc)Did an actual human take out a credit card and buy? In initial testing, that’s the only data that matters.
